Building products, chasing goals, figuring it out as I go.
Hi there! I'm Lizzie. By day, I'm a Digital Product Owner (ex Management Consultant). Outside of work I'm a keen (and very amateur) runner and hiker who also loves travelling. I created this blog to share the wins, lessons and stumbles along the way from all areas of my life.
I'm a Digital Product Owner at Jetstar, where I lead Club Jetstar initiatives focused on getting and keeping members.
I started out in marketing, moved into strategic insights, then management consulting, and eventually found my jam as a product owner. My approach is pretty straightforward: let the data show you what customers actually need before you decide what to build. Understand the behaviour, spot the friction, then define and deliver the solution.
I'm a bit of an AI enthusiast. I use it for prototyping, vibe coding, and building automations that help me work faster and test ideas sooner.
Outside of work, you'll find me running, hiking, discovering new cafes/bars or planning the next trip.
I recently completed my Lean Six Sigma Yellow Belt. I wanted to capture what I found to be some critical takeaways for Product Owners and Product Managers — the kind of frameworks that actually change how you think about your work.
Read more →I recently earned my Lean Six Sigma Yellow Belt, and it completely changed how I think about efficiency and quality — especially in a digital environment.
Read more →As I shut the door on almost three years in Management Consulting, I figured it was only right to reflect on everything I've learned along the way.
Read more →I started running in 2024 and honestly, I haven't looked back. From my first breathless 3K lap of the Tan to running a handful of 10Ks and completing City2Surf, I've discovered that running is something I truly love.
Read more →When I first got into health and fitness, I went all in. I was motivated, eager to make a change, and honestly a little naïve. Over time, I've learned a lot — mostly by trial and error.
Read more →Automations, prototypes and experiments — things I built to work faster or test an idea before writing a single proper line of code.
Track weekly training load, spot over- and under-training, and stay on target for race day — without the spreadsheet chaos.
A personal wedding planning assistant to keep tasks, timelines and vendors in one place — without the overwhelm.
Simplifies the day-to-day PO grind: auto-drafts status updates, helps prioritise the backlog, and speeds up story estimation — so you can spend less time on admin and more time on the actual product.